As a salesperson, your most important work happens in conversations: discovery calls, demos, negotiations, strategy sessions. But you need each conversation documented differently: CRM updates in specific fields, handover docs in your team's format, follow-ups in your voice.
Same conversation. Different formats. All manual.
Most sales reps spend 10+ hours weekly reformatting notes for different purposes. That's over $20,000 in lost productivity per rep per year, time that should be closing deals, not rewriting notes.
Plaud not only captures everything, it turns one conversation into every format you need, automatically.
The secret? Summary Templates.
What are Summary Templates?
Summary templates transform your recorded conversations into structured, actionable documents—automatically. Think of them as intelligent formatters that understand what matters in your sales conversations and organize it how you need it.
Here's what makes them powerful: Every Plaud user gets unlimited access to thousands of templates created by top sales professionals across industries. Browse proven frameworks, find what matches your workflow, and use as many as you need.

Let’s say you're an IT consulting field sales rep who just wrapped a discovery call with a potential enterprise client. With Plaud’s Summary Templates, that one 45-minute conversation becomes:
- Internal deal summary for your CRM (opportunity stage, budget signals, decision timeline)
- Technical handover notes for your solutions architect (infrastructure requirements, integration points, security concerns)
- Follow-up email for your prospect (meeting recap, next steps, proposed timeline)
- Stakeholder brief for your sales director (deal size, competition, risk factors)
No rewriting. No reformatting. No switching between apps. Just select your templates, and Plaud generates all four documents instantly.
You can browse through all available templates library in your Plaud app or Plaud Web.
Custom templates: your format, automated
We get it. Every sales organization has its own way of doing things. Maybe your company has a specific deal qualification framework. Maybe your team uses a particular handover format that engineering expects. Maybe your VP wants updates structured a certain way.
You shouldn't have to manually reformat your notes to match.
With Custom Templates, you can teach Plaud your exact format in two ways:
1. Snap a photo of your existing template

2. Describe it in text
Try this: I need client name, current infrastructure, pain points in bullet form, budget range, and decision makers with their titles"
Plaud understands the structure and rules behind your format, then converts it into a reusable template. From that point forward, every relevant conversation automatically generates notes in your exact format—ready to paste directly into your CRM, email, or internal docs.
The result? That IT consulting field sales rep who used to spend 2 hours after each discovery call reformatting notes for three different systems? Now it takes 30 seconds.
Learn more about building your custom template: https://support.plaud.ai/hc/en-us/articles/50636094914841-Custom-Summary-Template
The bottom line
Less time buried in documentation. More time building relationships and closing deals.
Your conversations already contain everything you need: client needs, objections, buying signals, next steps. Templates ensure you actually use that information instead of letting it disappear into forgotten transcripts.
The math is simple: 10 hours saved per week on documentation = 10 more hours for prospect meetings, deal strategy, and revenue-generating activities. For a sales rep earning $100K, that's over $20,000 in reclaimed productivity annually.
Less open notes. More closed deals. Try Plaud today.




